Industry Expert Thoughts


John, Bradley’s is striving to give our audience inside information about the military retail industry.  We want to help our readers become informed customers.  Before we begin discussing issues surrounding our industry, please tell us a little about yourself.

My name is John Ottaviano, and I’m the Director of Sales & Marketing at Rothco.  I’ve been at Rothco for 25 years as of last month, supplying retailers around the globe with military and outdoor clothing and accessories.  Previous to working at Rothco, I spent a number of years as a district manager for a regional discount chain, so I know retail by both sides of the fence, and I have a pretty good understanding of the challenges today’s retailers face.

What are the biggest changes you have witnessed in the military retail industry?  Tell me about the opportunities that exist in the military retail industry.

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