By 1994 Bradley's expanded its product line to include:

• new military items
• military rank
• patches
• medals
• name tags
• Class-A name plates
• embroidering

1998 – 1999 marked the apex of Bradley's road show operations. Outdoorsman shows and gun shows led to shows at small military installations.

Camp Smith New York and the Marine Reserve installation at Manchester & Londonderry New Hampshire were two installations where we attended shows.

During this time frame Bradley's was conducting 42 shows annually.

In 2000 that we purchased our current store, this purchase tripled our sales floor.

During this time our gun show operations began to evolve into mail order operations.

Despite the fact that Bradley's had an impressive inventory selection in 2001 our 15,000 square foot store felt empty.

Therefore, Bradley's store at Massena New York was closed and all the products and merchandise displays were centralized into our main store outside of Ft. Drum New York.

2001 marked the first year that Bradley's broke the $1,000,000.00 sales mark.

In 2002 Bradley's began to refine its mail order operations and introduced its first website.

We began advertising in the "Shotgun News" & "Gun List Magazine" regularly, and we produced our first "real" catalog.

By 2003 Bradley's business was booming, our gross sales doubled to $2,000,000.00.

We began focusing on improving and expanding our facility, leading to the introduction of Bradley's trophy shop operations.

2004 – 2005 were the very lucrative years for Bradley’s service center. A combination of events created huge demand for Bradley's embroidered nametags and sewing services.

Bradley's sales sky rocketed to $3,000,000.00 in 2005 and our work force expanded to 60 employees.

In 2006 Bradley's store sales substantially fell due to large scale deployments to the Middle East. This forced Bradley's to recognize that it had to diversify its business operations and reduce sales volatility.

Since 2006 Bradley's has placed a premium on its mail order operations. We began advertising in “AUSA Magazine” and the "Army Times."

We obtained a Dunn's Number and a Cage Code to conduct business directly with the Department of Defense.

In 2008 Bradley’s expanded again by creating two new divisions, Bradley’s Promotion Shop and Bradley’s Uniform Prep.

Bradley’s Promotion Shop uses cutting edge technology, known as “sublimation”, to transfer pictures, text, and images onto a variety of products.

Our new sublimation service compliments our laser engraving services offered by Bradley’s Trophy Shop.

Since 2007 Bradley’s has placed a high emphasis on its mail order operations. In 2009 Bradley’s took this focus to a higher level, building our current webpage in October of this year. We expanded our product line on Bradley’s eBay store, and we beefed up our search engine optimization & online marketing campaigns. This improved web page and e-commerce marketing is continuing into 2010. So far we are excited with the results of our efforts, and our customer’s positive feedback suggests you appreciate our new direction.

After reading “E-Myth” by Michael E. Gerber, Bradley’s Management staff decided to dedicate a proportion of our attention to our internal business systems. From 2007 through 2009 all of our efforts focused on improving our web page, eBay store, and mail order operations. In 2010, we balanced our efforts by clarifying our goals, objectives, mission statement, and much more. We improved our operation and training manuals. We formed daily check lists for managers and employees, and we created more standard operating procedures. All of these issues are designed to make our staff more efficient & effective. Many of the improvements that are being implemented in the second quarter of this year are not overly visible, but they will create a well oiled business machine that will serve our customer better.

Another important project that Bradley’s leadership is currently researching is a robust point of sales system. This computer driven inventory system will link our store’s registers, sales floor product lines, and our web page in real time. We anticipate finishing our research and implementing this new inventory system no later than 1^st quarter of 2011. Once again, these measures are designed to provide better customer service by providing accurate inventory levels in real time.